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Our purpose is to provide fitness centers with full-service equipment management, including sales, installation, training, maintenance, service, storage, refurbishing, and reselling.

We offer a single source for relieving the pain of equipment management. In return, our fitness centers customers replace an expense with a revenue stream. Once fitness centers realize what Burks & Co. offers, they don’t hesitate. Our fulltime staff of five is busier than eve (and contracting up to a dozen or more), a warehouse, a retail store, and cell phones that don't stop ringing.

More About Our Services:

  • Equipment sales
    Dane Burks & Co. carries the best equipment brands. Our diverse lineup ensures you get the right equipment for your budget.
  • Equipment service
    Dane Burks & Co. built its business on providing better and quicker service. We know that a machine down is a downer for members. We respond quickly and keep many parts on hand.
  • Equipment maintenance
    Maintaining your equipment is a must to keep your equipment reliable and safe. We use tracking software to keep a record of your maintenance history on every machine.
  • Inventory management and tracking
    Dane Burks & Co.’s proprietary software keeps up with your equipment maintenance and service. It also tracks cost data and lets you manage equipment resale and replacement easily. A variety of queries and reports are available for tax reporting, web-based sales, and strategic planning.
  • Used equipment
    Let Dane Burks & Co. get you the best price for your used equipment. We inspect and refurbish equipment to factory standards to minimize the cost when it is time to turn over equipment.
  • Layout planning and design
    We have years of experience managing and operating fitness centers. This practical experience informs our ability to work with interior designers, architects, and contractors to make sure the room design works.
  • Gym flooring
    You need the right flooring for the room’s purposes. For instance, not just any flooring can withstand the impact of a 100-pound plate. Other issues we help you consider are noise, moisture, and aesthetics.
  • Staff training
    At the heart of a successful facility is a staff that knows equipment care and maintenance, member relations, and operations, including strategic planning, budgeting, and inventory control. Dane Burks & Co. can provide training for your staff in these areas.
  • Facility consulting
    Can you see your facility through the eyes of your members? We can train your staff on greeting members and meeting their needs, maintaining a pristine environment, developing fun and beneficial programs, and creating an energetic atmosphere that will keep members engaged.
  • Marketing assistance
    Dane Burks & Co. can help attract customers through advertising, brochures, the web, and social media.
  • Fitness accessories
    We offer a full lineup of accessories to complete any workout.
  • Personal training
    Dane Burks & Co. can provide professional personal trainers to your customers.